North American Sales Agency
Ad Agency & Creative Services
Commercial Consulting
The long and winding road...
to commercial success
We've travelled that road and we're here to help you reach your destination.
We know the way
The path to a successful commercial strategy is a long and winding road, full of challenges unique to the North American market. At Jeff S. Huff & Co., we help our clients establish, promote, and build their brands. We exclusively serve the following B2B channels:
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Safety / Industrial / MRO
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Construction Supply / Specialty Hardware
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Rigging / Lifting / Load Securement
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Retail Workwear
Whether you are a global OEM, a branded manufacturer, or a North American distributor/dealer, we can help.
We are a commercial services firm that focuses on understanding where you are in your journey. Based on your unique story, we make recommendations and help you to execute strategies that suit your specific situation, informed by our own experiences.
In our past careers, we held senior level positions for OEM and branded manufacturers, distributors/dealers, and advertising agencies. We really have “been there”, so we can be HERE. . .for YOU.
Our three primary service offerings are available individually, or in any combination that makes sense for our clients:
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North American Sales Agents
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Ad Agency / Creative Services
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Commercial Consultants
Unleash the power of our industry backgrounds and experience!
Creating a successful commercial strategy involves setting, implementing, and measuring the right commercial strategies. This is crucial to your success.
Our three primary service offerings are available individually, or in any combination that makes sense for our clients:
NORTH AMERICAN SALES AGENCY
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We represent manufacturers (branded and OEM) here in North America
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Complete turn-key service: We manage sales, and make the sales calls
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North American market analysis / strategic recommendations
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Complete marketing support via our in-house advertising agency
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Translational support for foreign manufacturers
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Trade fair planning and on-site support
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Product sample and literature fulfillment
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Logistics services/warehousing via our 3rd party partners
AD AGENCY / CREATIVE SERVICES
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Branding and messaging strategy
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Website / e-commerce development
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Online / digital marketing / social media
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Advertising strategy / media buying
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Printed collateral and sales support
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Trade show / event support
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Retail packaging / in-store marketing
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Professional photography (video / still)
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Effective PowerPoint™ presentations
COMMERCIAL CONSULTING
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Establishing, building, and promoting your brand
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Understanding markets / competitive analysis
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Setting an effective Go-To-Market Strategy
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Sales force management
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How to hire and manage an independent Rep network
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Winning trade show strategies
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How to select and manage an advertising agency
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Bringing it all together: Sales – Marketing – Customer Service
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Measuring Success... beyond KPIs
ABOUT US
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Our team has DECADES of industry experience here in North America−we've been there!
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We know safety/industrial, construction supply, D.I.Y./hardware, and workwear retail channels
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Extensive backgrounds in senior sales and marketing management, ad agency / creative services leadership, and international commerce
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Significant executive-level/C-suite engagement
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Considerable experience selling to industrial distribution, OEM, wholesalers, big box/D.I.Y. and independent retail
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Trade show/event management specialists
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Significant International travel experience−we are true Road Warriors
Email us or complete the form to ask questions or schedule your free initial consultation today. We'd love to hear from you!
Jeff S. Huff
Founder & CEO
+1 (303) 946-4246
jeff@jeffshuff.com
637-B South Broadway, #150
Boulder, CO 80305 USA
LET'S TALK!
© 2026 | ALL RIGHTS RESERVED | JEFF S. HUFF & CO. LLC | +1 (303) 946-4246 | jeff@jeffshuff.com | 637-B South Broadway, #150 | Boulder, CO 80305 USA